As we continue to look for new, low impact ways to dye clothing, we’ve turned to the colouring tools of early man – minerals, rocks, and soils. Minerals don’t just tell the story of life on Earth, they also tell the story of colour. When our solar system settled into its current shape around 4.5 billion years ago, Earth was created by a series of galactic collisions. Tectonic plates began to form. And geological life and biological life fused together to create vast mineral deposits in the Earth’s upper crust. So when prehistoric man first picked up a prehistoric paintbrush, they turned to the ground around them. Today, instead of using those minerals to paint cave walls, we’re using them to dye clothing. Our Mineral Sweatshirt is garment dyed in a giant bath of ochre. There are only 2 by-products of this process – sediment, and water. Both of which can go straight back into nature.